Sally Hammoud is a strategic advisor specializing in artificial intelligence, governance, and organizational transformation. With a PhD in AI in Communication and Media, she works at the intersection of technology, communication, and decision-making, helping governments, institutions, and business leaders translate AI from a technological concept into a strategic driver of innovation, governance, and measurable impact.
Her expertise spans AI strategy and governance, digital reputation, media ecosystems, institutional transformation, and capability building. Sally is recognized for her human-centered approach to AI adoption, guiding organizations through complex transformation journeys while ensuring that technology remains aligned with leadership priorities, ethical principles, and long-term societal value.
Working across the Middle East and Europe, Sally advises public and private sector organizations on integrating AI into policy, operations, and organizational strategy. As a member of the Advisory Board of the AI in Washington Exhibition and Conference 2026, she brings valuable expertise in responsible AI, governance frameworks, and leadership transformation. Her perspective supports the conference’s mission of advancing international dialogue and promoting the strategic and ethical deployment of artificial intelligence across industries and societies.
Dr. Hikmat Beaini, President of AI in Washington 2026, commented:
“Sally Hammoud brings a unique combination of expertise in artificial intelligence, governance, communication, and leadership transformation. Her human-centered approach to AI reflects the values we seek to promote through AI in Washington. We are honored to welcome her to our Advisory Board and look forward to her contributions as we explore how artificial intelligence can empower institutions, strengthen decision-making, and create meaningful impact for communities around the world.”